Dance Studio Owner

Gerflor acquires Stagestep Dance Floors

Stagestep dance floor Joffrey Ballet School
Stagestep dance floor at Joffrey Ballet School, Long Island.

Gerflor, a global leader in designing and manufacturing specialized resilient flooring for sport, commercial, transport and residential environments, has announced that it had acquired Stagestep, the oldest dance floor company in the United States. 

Started in 1968 by Randy Swartz, Stagestep has more than 50 years of experience in helping theaters and studios select flooring solutions that balance dancer performance with safety and wellness. From home studios, schools and professional dance companies, Stagestep provides complete flooring solutions, offering subfloors and Marley vinyl and installation and maintenance systems. Stagestep has supported the performances of over 250 dance companies. 

As the global leader in highly technical cushioned vinyl surfaces and wood subfloors, Gerflor brings extensive engineering expertise, product development and manufacturing capabilities to Stagestep. Gerflor is the foundation for world-recognized athletic events, from the Olympics to NCAA and world championships in basketball and volleyball. The combination of Gerflor innovation and Stagestep market knowledge can lead to exciting new solutions that can redefine a performer’s expectations and experience with the floor.

“We see this as an opportunity to evolve the dance surface, supporting both the studio owner and the dancer,” stated Benjamin Bachman, CEO of Gerflor in North America. 

“This acquisition by Gerflor will allow Stagestep to expand its market, strengthen its infrastructure, and provide it the opportunity to develop new innovative products for the dance, fitness, health and wellness communities,” added Swartz. 

Gerflor USA, the American subsidiary of France-based Gerflor, provides resilient flooring solutions for designers, installers and facility managers who want design-forward, sustainable, durable flooring products. Gerflor USA’s cutting-edge technology, history of innovation and manufacturing capabilities are why Mipolam, the original homogeneous sheet vinyl flooring, is a leading healthcare flooring solution. Gerflor is available in 100 countries around the globe with more than 5,000 employees. The company has an excellent environmental record which includes whole life cycle performance, full compliance with ISO 14001 standards and FloorScoreTM certification. 

For more information, visit www.gerflorusa.com

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