Chehon Wespi-Tschopp, Season 9 winner of So You Think You Can Dance, has taken his company and brand, I Am Force (IAF), to new heights. Although IAF is still in its early years, the growth of the company has been tremendous, according to Chehon.
“With IAF in its early stages, it has gained enormous momentum and growth so far,” he tells Dance Informa. “IAF is quickly becoming a major name in the dance industry.”
Along with the great momentum and growth of this company, Chehon discussed how IAF has also evolved further and expanded over such a short span of time.
“We have expanded from being just a creative studio to recruiting our IAF members comprised of outstanding young dancers from across the country, as well as forming our very own L.A.-based dance company, which includes So You Think You Can Dance alumni,” Chehon shares.
By combining such great talent from all over the country, IAF has some great dance projects in store. With great anticipation, Chehon says the first dance video, which is to be released in mid-July, is the brand’s IAF Revolution video.
“We had chosen 45 of our members to fly to L.A. to rehearse with our IAF crew to create an incredible video,” says Chehon. “We had traveled out to an amazing outdoor location in the hills for this shoot. We are really excited for the release.”
In addition to the IAF Revolution video release, Chehon shared even more excitement for IAF’s newest upcoming video, which will feature some well-known young talent.
“We are very excited for our upcoming video, ‘Pink Chix’, featuring our IAF Elite dancers Sophia Lucia, Tate McRae, Lucy Vallely and Payton Johnson,” says Chehon. “We will also be releasing the first IAF company video.”
With video releases and other projects in the making, Chehon says that IAF will be holding their I AM FORCE Experience in L.A. on August 8th. Dancers can go to www.iamforce.eventbrite.com to register. This experience is one of many that Chehon hopes will create an even bigger following and keep the brand growing for years to come.
Chehon describes the response and attention on social media to IAF so far as overwhelming. The outpouring of support has brought numerous inquiries and opportunities for IAF members in return. His hopes for IAF going forward are to create a platform for their members to be seen in a creative way while continuing to nurture and grow the name of IAF as a company.
“We hope to build the brand to a point where we will be collaborating with artists, traveling for different IAF projects and IAF experiences,” explains Chehon, “and above all continuing to inspire dancers to find their inner force.”
By Monique George of Dance Informa.
Photo (top): Jim Nowakowski. Photo courtesy of I Am Force.