Connect. Educate. Empower. These three words should inspire so much of your marketing, and today, I want to show you how to do just that as together we explore three non-scary ways to do your first Facebook Live for your studio.
Facebook Live is such an incredible way for you to connect with potential students and show your personality or your studio, behind-the-scenes, what actually goes on in the business. It costs nothing, and it’s so easy to do. Another benefit of doing Facebook Lives is that it can drive more engagement to your studio page. If you promote your content well, it can keep users coming back time and time again.
But I know for many of you, the thought of doing a Facebook Live strikes terror into your heart.
So I want to share a few tips that I’ve learned along the way that have made it a lot easier for me to get comfortable doing Facebook Lives so that you, too, can use this incredible tool to attract more students to your studio.
Tip #1: Use a selfie stick.
Now, my first tip is easy. I find that the best way to do a Facebook Live is with the little old selfie stick. Have your selfie stick on an extender, and that way, you can not only see yourself, but you can also see comments that are happening. All you have to do is position it back toward yourself.
A selfie stick makes this really easy as opposed to trying to hold it in front of you and be all wobbly and all over the shot. Selfie sticks are a winner for doing Facebook Lives. Best of all, they’re relatively inexpensive.
Tip #2: Write out your bullet points.
The next thing for success with your first Facebook Live is something I learned the hard way. I found that when you do a Facebook Live, it’s easy to get a bit confuddled and tongue-tied. So in order to make it really clear for yourself, you want to write out your bullet points before you start – for example, the three main things you want to talk about.
Then what I do is I write my bullet points on a Post-it note. Very simply, I write bullet points 1, 2 and 3. Then I stick the Post-it underneath the little camera section on the phone.
That way, when I’m looking at the camera, I can easily glance down to the next bullet point and keep talking. This looks and feels much better than an “Umm, umm, what am I saying?” demeanor.
Don’t forget to look straight into the camera.
Next is that you want to look straight into the camera. The biggest mistake I see people make with Facebook Lives is that they look into their own face. They get distracted or start admiring themselves, neither of which looks very good.
So you want to make sure you’re looking right at the camera dot, not at the screen itself. That way, you’re going to be able to connect on a much deeper level.
Tip #3: Make it Oscar-worthy. (Well, you know what I mean!)
And finally, as you do your Facebook Live, remind yourself that this is a performance. Of all industries, we have an advantage here, my friends, because we are performers.
So this is the time to bring your most engaging face as opposed to being dull and boring as you say, “Hi, it’s Chantelle here. I want to give you a bit of a tour of the studio.” You’ve got to engage with enthusiasm, excitement and a bit of good old showmanship.
I want you to open your eyes really wide. Eyebrows up. Cheekbones up. Really speak with a high energy to get people connecting. Use your eyes to talk, and really communicate through the camera to speak to that person’s heart.
If you can incorporate those tips, your first Facebook Live will be a total winner.
So here is a challenge for you. I want to challenge you in the next seven days to do your first Facebook Live.
Now, my other little bit of bonus advice as you’re getting warmed up is to do your first Facebook Live in a bit of a safe space. If you have a Facebook group for your teachers, you can do a Facebook Live purely into that group where no one in the public is going to see. None of your friends or families are going to see it, only your teachers.
It’s a good idea for you to practice and get comfortable before you do your first big broadcast to the big wide world. So that’s a little bit of an extra tip to get you started.
Now, if you’re looking for more ways to use marketing to attract your students, I have got a treat for you! I’ve collected our best marketing ideas to help you attract more students and put these ideas all into one very powerful document called the “Student Attraction Resource Guide”.
This fabulous resource is filled to the brim with the ideas like these that are super practical and super easy for you to implement this week. And the best thing, you can download it right now here for free.
So, tell me, have you done a Facebook Live before? If you have, I’d love to see it. Tag me in the video or share the link underneath this, in the comment section below.
I’d be thrilled to see the types of things you are doing with your Facebook Live for your studio. Are you doing interviews with students? Are you doing behind-the-scenes studio tour? Are you doing backstage at recital? Where are you doing your Facebook Lives, and what are you getting the best response with? I can’t wait for you to share. It’s going to be so much fun.
By Chantelle Bruinsma of StudioExpansion.com.