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Brandon Sierra on Industry Dance Awards

2015 Industry Dance Awards and Cancer Benefit Show. Photo By John Salangsang/Sipa USA.

Get ready and get your tickets! The Industry Dance Awards is taking place in Hollywood next Wednesday, August 17. Held in the legendary Avalon Theater in the heart of Hollywood, this year’s celebration will showcase memorable performances and highlight the diverse achievements of industry leaders and innovators from across the country. Honoring stage and film legends and stars, as well as studio owners, choreographers and the season’s most talented competitive dancers, the awards highlight the best from across the biz. The Industry Dance Awards have been created by a committed team of dedicated sponsors from the dance competition and convention circuit who have made the event not just a typical awards gala but also a Cancer Benefit, raising thousands in funds for dancers affected by the disease.

On the judging panel is industry leader Brandon Sierra of Clear Talent Agency. Representing some of the best dance talent in the U.S., he knows what to look for! Here, he speaks with Dance Informa about this year’s awards.

How difficult was it to judge the many fantastic entries for this year’s Industry Dance Awards?
“I didn’t find this difficult at all, actually. The format is extremely easy to utilize, and I truly enjoyed having the time to sit and watch so many talented dancers.”

Brandon Sierra. Photo courtesy of IDA.

Brandon Sierra. Photo courtesy of IDA.

What do you think of the quality of dance produced this year?
“There were some really tough choices I had to make during my deliberation process due to the wonderfully creative routines and talented execution of these numbers.”

What advice would you give to next season’s dancers and choreographers?
“Remember that dance is supposed to be fun. I truly enjoy watching performers who love what they are doing. You can see it in their expression and movement.”

Why are the Industry Dance Awards important?
“I believe that awards shows like this provide a great platform for dance. I have enjoyed our experience with this awards show due to the positive environment that everyone has demonstrated. I believe there are a lot of talented people out in this dance world of ours, and I appreciate IDA providing them, as well as us, with such a well-organized event.”

To get your tickets, visit If you can’t make it to LA, you can always join in by watching the live stream at

Photo (top): 2015 Industry Dance Awards and Cancer Benefit Show. Photo By John Salangsang/Sipa USA.

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