By Laura Di Orio of Dance Informa.
As a young child, Vanessa Salgado was always creating. In fact, some of her earliest memories are of sitting at the kitchen table, where she, her mother, sister and friends would paint, doodle, glue and color.
Meanwhile, she also studied dance. She trained in classical ballet and performed with a pre-professional ballet company in many classics, including The Nutcracker, Swan Lake and Cinderella. After high school, Salgado followed her artistic passions to New York City, where she earned a degree in Dance Performance from the Ailey/Fordham B.F.A. Program. She began work as a professional dancer in various concert dance groups and commercial work and continues to dance with CONTINUUM Contemporary/Ballet. She also teaches dance to young students and is on faculty at the Joffrey Ballet School.
About four years ago, Salgado had an experience that would make her realize it was possible to fuse all of these artistic loves – visual art, dance and teaching – into one endeavor. At a taping of a Halloween episode of The Martha Stewart Show, Salgado had created costumes for herself and her friends. Following the taping, an editor from the show took great interest in Salgado’s artwork and encouraged her to delve into illustration, especially of children’s books.
With this thought, Salgado decided to couple her love of crafts and dance into what is now known as Crafterina.
Crafterina is a series of dance-related crafts and activities – storybooks, downloadable printable crafts, coloring books, puppet theaters and more. The crafts are suitable for boys and girls of all ages and often encourage parent and child to work together to create at home. Salgado uses her talents and knowledge as a dancer, artist and teacher to provide these educational and creative activities.
“The Crafterina book series and crafts provide a context for parents to be involved, inspiring continued learning about dance for the entire family,” Salgado explains. “The goal of Crafterina is found within the inspiring tag line: create your dream. As a child creates crafts and dances from the storybook with their parent, they soon realize it is possible to bring imagination to life.”
Currently, Crafterina’s line of crafts include: a storybook that tells the tale of a young girl who creates crafts that help her go on dancing adventures; Nutcracker Ballet series crafts; paper doll sets; Halloween masks; and photo booth props. In September, Salgado premiered her first commercial on Crafterina’s YouTube Channel, which garnered attention from press, professionals within the dance field and was even the subject of a live “Twitter Chat.” Just in time for the holiday season, Crafterina will also release a Nutcracker Coloring and Craft Book.
It’s impressive that, for the most part, Salgado is self-taught. With the influence of her mother and grandparents, who are artists themselves, along with a few graphic design courses in college and much independent study and self-practice, Salgado has now locked down her own style and aesthetic. She says she gets her inspiration for her crafts from specific ballets, nature and even her own students.
“I strive to create crafts that incorporate an educational or creative component, while also encouraging movement,” she adds. “The read-create-dance process playfully encourages empowerment, teaching youngsters they have the ability to make anything possible. Our hope is that they will continue to do so for the rest of their lives.”
Each Crafterina craft is thoughtful and friendly for youngsters. The storybook is written in clean, positive language, the directions for the printable crafts make them easy to use, and there is acknowledgment of diversity.
“Created with the desire for every child to be able to imagine themselves as the main character, we offer five additional styles of Crafterina that reflect the diverse and multi-cultural world we live in,” Salgado explains.
Salgado hopes that her crafts can bring out a child’s creativity, sense of adventure and artistry at a young age. It seems appropriate that the creator of Crafterina is passionate about these things herself.
About having her own business, Salgado says, “The most rewarding part is the satisfaction of knowing, in some small way, Crafterina’s inspiring message may have a large impact on a child’s life. Maybe a young Crafterina will grow to create a career in dance and perform at Lincoln Center, or perhaps another Crafterina will create her dream of becoming an astronaut and dance on the moon. The possibilities are endless, and the idea is humbling.”
To purchase Crafterina arts and crafts, check out Salgado’s Etsy shop at www.Crafterina.Etsy.com. For Crafterina storybooks, head to Crafterina.com, Amazon.com, BarnesandNoble.com or the iTunes Store.
Photo (top): A young dancer enjoys the Crafterina Storybook. Photo by Kevin Moy.