By Laura Di Orio
This January, the Association of Performing Arts Presenters (APAP) held its annual four-day conference in New York City, where it unleashed a myriad of performances and dance conversation topics. This year marked the organization’s 56th conference and centered around the idea of celebrating diversity but uniting in cause. The focus was on community – how those in the performing arts industry have the opportunity to build communities, engage communities and help transform communities through the power of live performance.
The association itself was founded in 1957 and was originally a gathering of college arts presenters. Quickly, though, APAP morphed into an association of people who worked specifically in the performing arts industry rather than the visual or literary arts. Today, APAP has about 1,500 members and is based in Washington, D.C.
APAP holds its conference in NYC each year, as the organization sees this city as the hub of the performing arts industry in the United States. This year 3,500 people attended the conference, held from January 6 to 10, and housed in the Hilton New York in midtown Manhattan.

APAP's Expo Hall at the Hilton New York. Photo by Alicia Anstead/APAP
There were over 1,000 showcases – some ticketed and most non-ticketed – throughout the city’s boroughs in venues such as the Alvin Ailey Studios, Dance New Amsterdam, Peridance Capezio Center and the Hilton, among others. These showcases, comprised of numerous dance companies, theater groups, musicians and even magicians, allowed these varying artistic voices to be seen and heard by a concentrated collection of arts presenters, agents, theater bookers, managers and other figures in the performing arts community. While APAP itself does not oversee any potential business transactions between a performing arts group and agents or bookers, it is the force that lays down the framework and organizes the timeframe for everyone to come together.
APAP also hosts an Expo Hall, one of the largest marketplaces for the performing arts industry in the world. This year, 350 booths took up three floors in a special area of the Hilton. The Expo Hall makes no distinction between “high” and “low” arts; rather, it ranges from dance to classical music to the marching band.
Other events at the 2012 conference included a Dance Forum that focused on issues and opportunities in the field, planning sessions that brainstormed how a community’s performing arts organization can remain vital and relevant in that community’s conversation, and discussions on the economic impact of the arts.
“APAP is proud to support all genres of the performing arts, especially dance,” says Mario Garcia Durham, president and CEO of APAP. “We were happy that the Dance Forum took place during APAP|NYC 2012 because we know how important it is to support dance initiatives and new programs, and our conference draws thousands of dance and performing arts professionals who can broaden and strengthen the discussion.”
This year marked Durham’s first term as president of APAP. As the first Mexican-American to hold this position, he remains committed to diversity and ensuring that that is the message and manner of the organization. Planning for next year’s APAP, to be held in NYC from January 11 to 15, 2013, is already underway.
Top photo: APAP’s Pecha Kucha, a plenary session about “What great acts have happened in our community?” Photo by Jacob Belcher/APAP







Founded by Alex Little, a Los Angeles-based dancer/teacher/choreographer, Feedback was an idea that has rapidly gained momentum. Alex’s goal was to get rid of the stereo and create a class she could teach to 100% live music. “There is nothing like moving and being one with the piano, the guitar, the voice… essentially the story. In this awareness your dancing changes. It deepens because the sounds are visceral and you feel the presence of a connection between one another’s artistry. As a dancer this experience awakens a sense of awe and gratitude that spurs your discipline to dive more deeply into your senses and find a more developed musical self. It enhances the purpose and intention in your movement – it’s just contagious!”
Dancing to live music is as old as time and The Feedback Experience hopes to honor the tradition that has brought communities together throughout history. “In the middle of an industry where there is so much competition for work as an artist, we hope that for these two hours, our class will transcend all of that” adds Little. “When everyone feeds off each other, the walls of fear and judgment seem to dissipate. I have witnessed the surrendering process happen and when pure authenticity comes out the body, the fingers, the paint brush, the lense, the pen, the mouth, the mic, the amp. … it is profoundly beautiful.” As Phillip Attmore, So You Think You Can Dance Season 6, Top 20 contestant, put it, “I felt like I was in New York again… it was simply a forum of artists gathering together and sharing their passions with nothing to prove.”
